Memorandum
To: Interested Parties
From: MI CD 7 Survey Results
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Despite the barrage of negative ads directed against him, Congressman Tim Walberg leads Mark Schauer 50%-40% according to our most recent congressional survey in the district, conducted on September 15 and 16 among 300 likely voters in the district. This represents a significant gain for Congressman Walberg, who was garnering 47% in our July survey. With his poll numbers now at 50%, Walberg enters the month of October with momentum. Part of the reason for Walberg’s strong ballot number: he is well liked, with a 57% -29% favorable-unfavorable rating. By contrast, Schauer’s favorable-unfavorable is 33%-18%. With Schauer’s overall name ID significantly lower than Tim Walberg’s, Schauer runs the risk of a boomerang effect with every negative ad that he airs. While he attempts to raise Walberg’s unfavorable rating, he runs the risk of raising his own. The top of the ticket is also providing a good overall environment, as Senator McCain is leading Senator Obama 55%-40% in this district. Finally, the generic ballot yields a net positive for Republicans in this district. The generic Republican beats the generic Democrat 46%-41%. This means that Congressman Walberg is over-performing the generic, while Schauer is underperforming it. National Research Inc. conducted a telephone survey in Michigan’s 7th Congressional District on September 15-16, 2008.
The survey was conducted among 300 likely voters and has a margin of error of +/- 5.66% in 95 out of 100 cases.Interviews were stratified geographically to conform with voter turnout in the district. National Research Inc. is a national political and corporate polling firm, whose client list includes Fortune 500 companies, members of Congress and State Legislatures, and political committees such as the NRCC (National Republican Congressional Committee) and RGA (Republican Governors Association). |